Before being traded to the Dallas Mavericks, rajon rondo spent his day at children's hospital in Boston. He visited patients and gave away Autographs to younger fans that look up to him.
This event helps market the team by showing the public that these athletes are just like regular people and care about kids that are sick and don't have much to look forward to. This also can boost ticket sales because people might now go to celtics games because there players attract people by showing they care.
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